Proposal

The magazine I propose to create is IndieVisual, of the Indie-Pop genre. I aim to provide readers with a visual companion to their favourite music, and open up their eyes to the world behind the music.

Indie-Pop would seem like an odd combination to start off with. However, as indie music is becoming more and more popular within the mainstream market, I want to create a magazine that targets this psychographic market (mainstreamers).
One of the reasons why IndieVisual is such an apt name for the magazine is that my target audience tend to follow the trends set by the indie artists. For example, the indie genre is largely responsible for the recent vintage clothing trend.

This brings me on to my target audience. IndieVisual is targeted at mainstream males in the ABC1 social bracket, aged between 18-25. I have chosen to target men because they tend to be more likely to purchase music magazines (most music magazines target men, including Q and NME). Indie is popular within this age bracket, also this is an audience that is likely to have expendable income with which to purchase the magazine (particularly in the social bracket selected). Targeting mainstreamers gives me a large audience that is easier to target, therefore contributing to the possible success of the magazine.

My secondary target audience will extend to both genders, aged between 16-30. Indie-Pop is a genre that appeals to both men and women.

As for the content of the magazine, IndieVisual will contain features with bands and artists that will focus on their life 'behind the scenes'. This will focus more on the industry, the music-making process and how this impacts the band/artist rather than their personal lives (who they're dating etc.). However, as an indie magazine, IndieVisual will welcome up and coming artists (who have recently entered the public eye) and will allow their readers to get to know them.

With a young adult target audience, I think it's important to focus on new media and interactivity. Social media will play a heavy part in both marketing and keeping the readers connected. Downloads will be plugged over physical music forms. Also, the magazine will be available to purchase on tablets and smartphones, as it is likely that 18-25 year olds will have a busy lifestyle.

IndieVisual aims to be its reader's go to source of escapism, even when they have only a few minutes to spare, or are out and about.